imported document on the site 2010-05-31
The great market (bon marché) is emblematic of all famous stores in Paris. Established in 1838, it wont last to be the first big store, a new commercial concept where the selling volume prevail over gross margin. The LVMH consortium bought the great market in 1984 and started to make agressive ads, coupled to a new commercial target: High luxury.
When the same consortium bought the Samaritaine, the intention wasn't the same...
note: Emile Zola, a famous french writer inspired from this universe to write "Au bonheur des dames".
When the same consortium bought the Samaritaine, the intention wasn't the same...
note: Emile Zola, a famous french writer inspired from this universe to write "Au bonheur des dames".